CHARLOTTE – Online shopping was gaining popularity before 2020 began, and as this year has progressed that popularity has grown considerably.

This increase is largely due to the pandemic but it’s not likely to change once things are back to normal. If your business sells any kind of goods, products, or services, use social media to get the word out this holiday season.

In addition to creating posts about your brand and what you offer customers, don’t forget to check out your local groups to share your promotions and offers. Take advantage of Facebook shops by adding your products and services to your Facebook page.

Customers generally prefer to get as much information about buying as they can without leaving Facebook.

Use the book now feature or messages to get customers booked.

Don’t forget about ads either. Even if you’re only boosting posts, paid ads can help you reach a bigger audience and find new customers. Always be sure to target your audience when running an ad or boosting a post. Start small and work your way up to spending more based on your results.

If you own your own business, be sure to share your business’s posts for your friends and family to see. Don’t assume they will know or remember what you have to offer. Even if they aren’t buying from you, they can be your best brand ambassadors and pass your business information along via recommendations to others.

Social media can be a big help in an otherwise challenging holiday season for businesses this year.