It seems like social media gets a lot of blame–fake news, cyber bullying, fear of missing out (FOMO) and pressure to have a picture-perfect life.

Does social media really make an impact where it matters though, for things like awareness, information, community events and advertising?

Yes.

Social media influences decisions people make on many things, like which parenting technique to try or which car to purchase.

In fact about 97 percent of people ages 16 to 64 have logged into a social media network in the last month.

The average American uses three social networks, Facebook being the most common.

Most Facebook users access the platform at least daily with the majority accessing it multiple times every day.

Social media is changing the way we communicate in every area of our lives.

Most people share life milestones like an engagement, graduation, new baby or a new home on social media.

Most people also prefer social media for customer care, and that’s where organizations fall behind.

Getting the word out about what your group or business is doing on social media and answering inquiries puts you ahead.

Social media is making an impact, don’t miss out on using it to help make your own impact.