While Facebook is the undisputed king of social media, with by far the most users and active users, Instagram is the fastest growing social network.

Most people still think of Instagram as a place for kids to take pictures of their food to share with others, and while that certainly still happens, it has grown into so much more.

The engagement rate on Instagram far exceeds other platforms, people there are more like to comment, like and follow.

For e-commerce, people are more likely to buy from an Instagram ad, than from Facebook or another social platform.

Stories are the fastest-growing type of content online right now, even out packing video. Stories perform better and are more popular on, you guessed it, Instagram than other social platforms.

Not every brand will find a loyal following on Instagram, but most will. Instagram might be more popular for your brand than you think. In the future, I think every brand who is taking social media marketing seriously will have to be on Instagram.

So if you haven’t tried it out yet, see what all of the fuss is about.