Technology is changing just about every aspect of the world we live in it seems and how we communicate especially.
As we gain more options for things like entertainment, news, and information, it becomes harder to get your brand or organization’s message out in just one place.
Social media can come close though with the majority of folks participating in at least one social media platform and many with two. Of those participating most visit their chosen platform at least once daily.
That’s a lot of opportunities to reach your audience.
However, the strength of social media as much in numbers, but in the more intimate way content is consumed. Your message feels more personal coming across a newsfeed than many other places and it needs to be created with that in mind.
In order to harness that feeling of closeness with your audience, you must be speaking not only their language but their dialect too. Otherwise, your message will get lost in a sea of posts as they scroll on by.
To really amplify your message, tailor it to your ideal client and share it in places they hang out online and at times they are likely to be there.