The Right Emotions can be Useful in Investing

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MINT HILL, NC – You might have heard that it’s best to leave emotions out of investing. But is this always true?

Certainly, some emotions, such as fear and greed, can cause an investor to buy and sell at the wrong times and for the wrong reasons.

But other emotions might work in your favor. Consider joy – the feeling of happiness you’d get by achieving an important goal. If you can visualize your child walking across a stage, receiving a college diploma, you might be motivated to keep investing in a 529 plan or other college savings vehicle. And if you can envision yourself enjoying a comfortable retirement, you’ll be more inclined to keep investing in your IRA and 401(k).

Also, think about the most powerful emotion – love. If you have loved ones depending on you, you’ll need to protect their future. One key element of this protection is the life insurance necessary to take care of your family’s needs – housing, education and so on – should something happen to you.

By drawing on positive emotions, you can empower yourself to make the right financial moves throughout your life.

If you have any questions, please contact me at (980) 859-2549 or by e-mail at

This article was written by Edward Jones for use by your local Edward Jones Financial Advisor.

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