Tuesday, October 1, 2019

Delight your audience

Social media content should fall into two categories of the buyer's journey, the first one, awareness and the last one, delighting the audience. Awareness is...

Social media marketing is like the beach

We can learn a lot from the beach. It's ever-changing and yet steady and predictable. That's how a good social media strategy should be described as...

Embrace live-streaming to reach more people

Live-streaming is a powerful way to connect with your audience on social media. It's also growing in popularity. While younger audiences are particularly fond of...

Take advantage of Google My Business

Google Plus has been discontinued but Google is still serving businesses through Google My Business. The best way to manage your business on Google is...

Instagram is still growing

While Facebook is the undisputed king of social media, with by far the most users and active users, Instagram is the fastest growing social network. Most...

Does size matter?

Size does matter when we're talking about image sizes for social media. A picture that works well on Instagram might get cut off on Twitter. Typically...

Who are you?

Marketing is all about showcasing what's best about you and your brand. It's not about making stuff up, well good marketing isn't at least. You...

Hate speech crackdown on Facebook

Algorithms are attempting to target possible hate speech, especially on Facebook and will remove posts suspected to contain hate speech. Users who have a post...

How long should videos be?

Video on social media is like gasoline to a fire. Using video is a sure way to accelerate your social media presence. Almost everyone...

Are you posting too much?

How often should you post on social media? This is one of the most common questions I get asked and it's almost impossible to answer...

Latest articles

Sandals Ocho Rios Jamaica – Part 2

Water is everywhere. With 105 pools, including 7 Main Pools, you can find YOUR spot. The Ochi Beach Club is the main place to...

Woman’s night out

Greetings!! Novant Health Mint Hill Medical Center is about to celebrate its first year anniversary, and we want to invite our ladies to join...

Is timing really important?

Does it really matter when a post goes out on social media? Yes. However it does matter less than it used to, with the algorithm deciding...

Do essential oils live up to their claims?

Essential oils may have their benefits, but proceed with caution Most of us have a friend or two who swear by essential oils. You may...

Five North Carolina Fairs and Festivals You Won’t Want to Miss

The weather may still be in the 90s, but fall festival season is almost here. The summer beach scene is in the rearview mirror...

Featured articles

Woman’s night out

Greetings!! Novant Health Mint Hill Medical Center is about to celebrate its first year anniversary, and we want to invite our ladies to join...

Five North Carolina Fairs and Festivals You Won’t Want to Miss

The weather may still be in the 90s, but fall festival season is almost here. The summer beach scene is in the rearview mirror...

Team of Volunteers Bring The Moving Wall to Mint Hill

The Moving Wall will be in Mint Hill at Veterans Park Oct. 10 to 14, thanks to a committed group of Veteran volunteers along...

Have a seat at the table

Charlotte, North Carolina can rightfully be called a food and drink destination.  Boasting many locally owned restaurants, some of which are now national chains,...

ECU dental student from Charlotte will spend a year at the National Institutes of...

Omar Glover, a fourth-year dental student at the East Carolina University School of Dental Medicine, has been selected to attend the National Institutes of...